For BrainHi a custom san-serif typeface was the obvious choice since it is a young company with a young team. The type has a few unorthodox shapes in the "r", "a", and "n", representing the out the ordinary culture and way of doing business. We wanted to look young, simple (as the product is), modern, elegant and edgy, but never out of place.
The principal color is Modern Blue, a strong, serious and dominant color, complemented with the vibrant Neo Green to balance the scale and show the vanguard views of the team. Also the primary customers of BrainHi at the point of the brand revamp were healthcare businesses, so the green also referenced the relationship the healthcare industry. To further add to the green presence Vanguard Black is also a dark green, and all variants of gray have a blue tint to reference the Modern Blue as the main color for the brand.
We have a library of over 60 icons, all custom to fit the brand.